2020
The Beginning
Aliza Parker formulates the first Beauty Lab Store product in her studio.
Where luxury meets sustainability, and beauty transforms with purpose.
Founder & Creative Director
As a professional makeup artist for over a decade, I’ve worked with hundreds of clients and witnessed the beauty industry’s environmental impact firsthand. I founded Beauty Lab Store with a clear mission: to prove that luxury and sustainability are not mutually exclusive.
Every product we create reflects my dual commitment to professional-grade performance and environmental responsibility. From our ethically sourced ingredients to our recyclable packaging, every decision is guided by the belief that true beauty enhances not just how we look, but how we feel about our choices.
Today, Beauty Lab Store stands as a testament to what’s possible when passion meets purpose. We’re not just selling beauty products — we’re championing a movement toward conscious luxury that respects both people and planet.
To revolutionize the beauty industry by proving that luxury products can be created responsibly. We’re building a future where every purchase is a vote for sustainability, where professional-grade quality and environmental consciousness go hand in hand, and where beauty enhances confidence without compromise.
Environmental Responsibility
We source ingredients sustainably and package products in recyclable materials. Every decision considers our environmental footprint.
Professional Quality
No compromises on performance. Our products meet the exacting standards of professional makeup artists and estheticians.
Cruelty-Free Always
We never test on animals. Our entire range is certified cruelty-free and the majority of our products are 100% vegan.
Transparency
We believe in complete honesty ingredients, sourcing, and processes. You deserve to know exactly what you're putting on your skin.
2021
Official Launch
Beauty Lab Store launches with a curated collection of five signature products.
2022
Expansion
Growing demand leads to expanded product line and sustainable packaging initiative.
2024
Industry Recognition
Recognized for innovative approach to sustainable luxury beauty.
2025
Today
Trusted by professionals and beauty enthusiasts worldwide, continuing to innovate.
Experience the perfect balance of luxury and sustainability.